Loyalty program


Preferred Hotels & Resorts is an international network of boutique hotels with a unique experience that meets the Preferred Standards of Excellence for quality and service.

By joining the Connect collection, the Plaza Tour Eiffel emphasizes its elegance and its concern for a warm welcome by guaranteeing an authentic Parisian experience to all its visitors.


The network offers all travel lovers the opportunity to join the I Prefer loyalty program, allowing them to benefit from exclusive advantages every time they book with Prefer establishments.

The benefits of the I Prefer program:

  • Free Wifi
  • Room upgrade upon availability
  • Priority early checkin upon availbility
  • Exclusive Members rates
  • Points for free nights

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